![]() Owned by MBC Group, the streaming service introduced an international service in November last year, with an English language interface.Īround 60 percent of new international users came from the US and Canada, while the UK, Australia, France, Sweden, and other parts of Europe attracted sizeable audiences.The FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2019™ marked a new era for Formula 1 ® in the MENA (Middle East and North Africa) region, as it became the first ever race to be broadcasted live on MBC Group’s channels. “We’ve been able to consistently provide premium content to our audiences throughout the year, including a huge offering for the Ramadan season.” “Welcoming additional territories has resulted in more diversified content trends, with different territories opting for different exclusive titles and genres,” said Jakob Mejlhede Andersen, Chief Content Officer at Shahid. Shahid VIP’s original programming has seen increased investment, he said. “As our ways of consuming content changes, so too does the demand for more diverse storytelling in the region,” added Andersen. “We’re proud to be leading in providing highly-rated original productions that reach audiences from a multitude of Arab territories.” “Societies are continuously evolving modern Arab consumers are hungry for a large variety of Arabic-language productions that address social and cultural topics never seen before on screen, for example. In a regional industry first, Shahid VIP launched its first pre-theatrical film release in July 2020. The Egyptian drama, “Saheb El Makam” was released in time for Eid Al-Adha week.Emirates partners with Shahid, the world’s leading Arabic streaming platform, to offer premium content exclusively onboard its award-winning inflight entertainment system, ice. Shahid is part of MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA). This partnership makes Emirates ice the only channel to offer access to highly popular titles by Shahid Originals, aside from the streaming service’s own premium-subscription online platform.įrom July 2022, all Emirates customers can enjoy an extensive selection of over 135 hours of Shahid content from 15 shows with something to appeal to all members of the family. Programme subtitles also make the content accessible to an even bigger international audience onboard Emirates. The newly added content from Shahid adds to the extensive collection of Arabic content already available on Emirates with over 420 channels of audio and 170 channels of films and TV shows. In total, Emirates’ award-winning ice inflight entertainment system, with over 5,000 channels, offers an unmatched breadth of content in 40 languages to cater to its global customer base, with more than 4,000 hours of movies and TV, and close to 3,500 hours of music and podcasts. We look forward to growing the partnership and making even more of their popular shows and movies available to our customers in the future." Patrick Brannelly, Emirates’ Senior Vice President Retail, IFE & Connectivity said: "We are excited to welcome the world’s leading Arabic streaming service content onboard – so passengers can catch up on all their favourite entertainment inflight, just as they do at home. Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (VOD) at MBC GROUP added: "We are extremely proud to partner with Emirates, an award-winning airline who, like us, is always striving to give the best to their customers. Emirates is our first airline partner, and their global footprint enables us to reach viewers from many new markets and broaden the reach of our shows and brand – there is no better match for our ambitions. ![]()
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